AMV and Pepsi Max try to light up dingy Southwark

Agency AMV/BBDO is taking us on a trip down a murky alley in Southwark for some entertainment courtesy of Pepsi Max (the location may be an in-joke as AMV is to take up in residence in the same area of South London when it moves to Omnicom Towers sometime next year).

Lively stuff, although it’s noteworthy that fizzy drinks (even ones that are allegedly less waistline inducing like Pepsi Max) don’t seem able to actually tell us anything these days.

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