Is BBH batting for AuthenticElephantRides.com or World Animal Protection?

Well the first client is a company that offers tourists ‘safe’ rides on subdued animals (doesn’t sound very BBH does it?) and the second is the, er, client.

BBH has created a fictitious travel company and a real website for the the former in the cause of the latter, World Animal Protection.

Here’s the site and here’s the film.

The point being to get World Animal Protection up the Google rankings without paying Google a fortune it doesn’t have.

Very clever and rather gongworthy I’d have thought. Does Cannes having a ‘being-nicer-to-animals’ Grand Prix? It will soon, no doubt.