More news from the tentacular world of WPP.
WPP’s Salmon has bought UK-based e-commmerce specialist Neoworks.
Salmon, which WPP bought in January 2013, specialises in the “design, development, implementation and management of enterprise-scale multichannel systems for retailers, manufacturers and wholesalers.” Its clients include Argos and Morrisons. WPP said that the acquisition of Neoworks will complement Salmon’s existing technology skills.
But why should WPP fish in this particular stream?
So there you are. Just thought we’d let you know.