WPP online retail specialist Salmon buys Neoworks

More news from the tentacular world of WPP.

WPP’s Salmon has bought UK-based e-commmerce specialist Neoworks.

Salmon, which WPP bought in January 2013, specialises in the “design, development, implementation and management of enterprise-scale multichannel systems for retailers, manufacturers and wholesalers.” Its clients include Argos and Morrisons. WPP said that the acquisition of Neoworks will complement Salmon’s existing technology skills.

But why should WPP fish in this particular stream?

Sir-Martin-Sorrell-007Here’s what Sir Martin Sorrell (left) said when he bought Salmon: “The application of technology to marketing continues to accelerate, not least in the retail market and success requires close collaboration between our clients’ marketing and sales organisations and their IT organisation. Close collaboration between Salmon and WPP’s other agencies will allow WPP to bring clients a tightly-integrated solution across both marketing and technology and help both the CMO and CIO deliver customer-centric multi-channel solutions – yet another example of where CMO and CIO have to work together.”

So there you are. Just thought we’d let you know.

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