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What can the Scottish ‘No’ campaign admen do to reverse their sliding fortunes?

We’re all wondering (in the UK anyway) what the outcome of the Scottish Referendum on September 18 will be and, here at least, what the serried ranks of London-based admen supporting the ‘No’ campaign might do to reverse their increasingly disastrous fortunes. The ‘Yes’ to independence campaigners have nosed ahead in the polls for the first time.

Maybe they ought to take a peek at this birthday boy, the 50 year old ad, ‘Daisy,’ which is thought by many to have redefined political advertising by going for the jugular – LBJ’s bomb targeted at his Republican opponent Barry Goldwater.

The nuclear option indeed. Maybe this might be pushing things a bit too far.

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daisy LBJ political advertising scottish referendum

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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