Ocean Outdoor has significantly strengthened its position in Birmingham and the West Midlands with the acquisition of premium large format poster firm Signature Outdoor for a reported £15m.
Signature’s co-founders, Gerry Bew and Steve George will join Ocean’s executive team, led by CEO Tim Bleakley. The Signature digital posters and banners will keep the Signature brand.
Ocean Outdoor operates big outdoor sites in London, Birmingham, Manchester, Liverpool, Glasgow, Newcastle and Leeds. They include Britain’s largest advertising site at London’s IMAX; the Two Towers East and Two Towers West, on the main arterial corridors of London’s A4 and key places in London’s Westfield shopping centres.
Ocean CEO Tim Bleakley says: “This is a very exciting development for both companies, and will enable us to provide even more innovative communication and technological solutions for our Brand and Agency Partners.”
Gerry Bew, co-founder of Signature co-founder Bew says: “Both Steve George and I really admire and respect what the Ocean team has achieved in a relatively short time span and are very proud to be joining force and supporting the next exciting and ambitious phase.”