Neff plans to shake up category with The Bank

London agency The Bank has won the posh cookers and appliances Neff account.

German manufacturer Neff claims to be the UK market leader in built-in appliances and has profited from the bizarre baking boom that has swept the UK, inspired by TV show The Great British Bake Off. Neff celebrated its 40th anniversary in 2012 by launching the ‘Bake It Yourself’ promotion which claims to be Europe’s biggest baking community.

Neff marketing manager Sara Simpson says: “I am delighted to announce that we will be working with The Bank to deliver the Neff experience to an even wider audience of culinary enthusiasts.”

The Bank managing director Tristan Connell says: “It’s a sea of sameness within the home appliances industry and we’re excited to work with a brave client who is willing to break the category rules.”