Here’s some tragic news: UK magazine giant IPC is to close Nuts, its ‘lad’s mag,’ shortly after ‘celebrating’ its tenth anniversary in January.
This seems rather cynical even by magazine owner standards. They presumably kept it open just to cash in on the tenth anniversary extra advertising and, possibly, sales.
IPC Inspire’s managing director, Paul Williams, says: “After ten years at the top of its market, we have taken the difficult decision to propose the closure of Nuts and exit the young men’s lifestyle sector. IPC will provide impacted staff with all the support they need during the consultation process.” As you do.
At one time the UK and, to a degree, the US were awash with lad’s mags like Nuts, Loaded, FHM and Maxim (Loaded was quite good) but no more it seems.
The closure is tough on the staff and, perhaps, the big-boobed lovelies who became minor stars in them. What are these gals to do now? Take some more clothes off, I suppose.