Forgiato wheels tries to make metalwork sexy

Never did pay too much attention to metalwork at school (a complete lack of talent probably had something to do with it) but Forgiato, which makes pricey wheels and rims for those who must have them, has produced this diverting opus featuring (part-time) metalworker Sarah Stage.

It’s a modern take on the old girly calendar on the garage wall, a business-to-business staple but aimed at consumers this time.

Sexist nonsense? Obviously…

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.