Memo to British Airways and its agency: try to say something contemporary and relevant

British Airways is reviewing its creative account at BBH so this may well be the last gasp from the agency’s ‘To Fly To Serve,’ campaign, the one that featured all those courageous chaps in leather flying helmets.

Which this ad picks up on after a lot of fairly routine techie stuff.

This is the airline world’s version of car companies’ ‘running footage’ – a case of ‘they would say that, wouldn’t they?’ After all, if it wasn’t for this wonderful technology the bloody planes would fall out of the sky.

Isn’t it amazing how even the best agencies seem to find it impossible to say anything interesting and relevant about British Airways?

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