ID Comms

Marmite lands in trouble over ‘Neglect’ ad

Hmm, dunno what to make of this.

It’s a new Marmite ad (from A&E/DDB presumably) purporting to show ‘in danger’ jars of ‘love it or hate it’ Marmite being rescued and despatched to good homes.

But it’s already attracted a volley of over 250 complaints in the UK in just 24 hours.

Is this just another example of idiotically sensitive people who’ll complain about anything or evidence that the documentary-style approach is just too realistic, given that it obviously mimics some potentially pretty horrible situations?

Can’t say I’m a fan of documentary-style ads anyway. They’re a bit too Marmite for me.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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