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Leo Burnett proves to the doubters (in the UK government) that it is a proper agency after all

Those masters of the nearly lost art of making 30-second commercials, Leo Burnett London, are back with us again – this time squeezing a fair proportion of the French Revolution into an ad for Kellogg’s Crunchy Nut Cornflakes (as you do).

Admirable stuff.

I saw the other day that the UK’s Department of Transport has awarded its account to AMV/BBDO, which has worked on the account for ages it seems. But so has Leo Burnett.

But Burnett has been dumped by the ‘Government Procurement Service’ because it failed to convince them it was a proper agency (or filled the form out wrongly).

As you can see from the above, it has absolutely no idea what it’s doing.

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30-second commercials amv/bbdo department of transport government procurement service kellogg's crunchy nut cornflakes leo burnett

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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