We’ve had McDonald’s boyfriend fixing things with stepson over a Big Mac from Leo Burnett (a dad relationship of sorts) and VW Polo’s for Adam&Eve/DDB featuring father-daughter bonding. Watching some ads is a bit like undergoing relationship counselling.
Now BBH London is diving into these deep waters with this new ad, ‘Pals,’ for Robinsons, the fruit drink owned by Britvic that used to feature jolly tennis players in its ads.
“It’s good to be a dad, it’s better to be a pal,” it says. I’m not sure quite what I make of this.
It’s skilfully done and quite affecting. But is it Robinson’s job to advise us on such matters?