Honda bikes and DDB France race the fear factor

Racing along the sands and dunes of the rather sedate resort Le Touquet doesn’t sound all that scary but apparently it is; if you’re on a motor bike anyway.

So DDB France has chosen the ‘Enduropale du Touquet’ race to show off Honda’s latest bikes in this new ad called, rather enigmatically, ‘The Centaur.’

De trop perhaps? Dramatic though; it probably wouldn’t work on Clacton Sands.