Chelsea stars get blue paint job for new Adidas film

Football really must be taking over the world if this new epic from Adidas and newish London agency The Corner is anything to go by. It’s to launch Chelsea’s new home kit – as if anyone cares, apart from Stamford Bridge-ites of course.

Anyway there’s a certain pleasure in seeing John Terry and co dumped in a tank of paint. And here’s how they did it.

The lads seem to be be taking it in good part – although maybe they took out all the “fuck off, you’re all having a laugh/it’ll ruin my hairstyle” stuff.

Anyway, it’s a nice film.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.