Le Trefle and Leo Burnett Paris put pushy dads in their place in one of the ads of the year

Pushy parents are a pain (UK PM David Cameron took a break from wrecking the country the other week, recommending that such acquired ‘sharp elbows’ to push their kids – the prat).

Well Tiger mums (or pussycat dads in this case) receive their just desserts in this utterly charmant ad, ‘Emma,’ from Leo Burnett in Paris.

A loo roll ad a un grand avenir indeed.