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Arc gets a bit too graphic in new poster campaign for online English service The Tutor Crowd

Leo Burnett’s Arc division (one of those funny bits in agencies that keeps a lower profile than its big brother but which probably makes more money) is running a bound-to-be controversial campaign for online English tuition service The Tutor Crowd.

Taking as its inspiration the frequent spelling mistakes in the graffiti plastered around London and other cities, the London poster campaign cleans up the spelling (if not the content) of some supposedly typical graffiti efforts. Here’s one:

Well you get the point, although some poster contractors might not.

The campaign ads are not all this rude (and frankly revolting). Don’t the lads in the creative department get a bit carried away sometimes?

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arc english language english llanguage graffiti leo burnett London online tuition service poster campaign spelling mistakes the tutor crowd

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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