Leo Burnett’s Arc division (one of those funny bits in agencies that keeps a lower profile than its big brother but which probably makes more money) is running a bound-to-be controversial campaign for online English tuition service The Tutor Crowd.
Taking as its inspiration the frequent spelling mistakes in the graffiti plastered around London and other cities, the London poster campaign cleans up the spelling (if not the content) of some supposedly typical graffiti efforts. Here’s one:
Well you get the point, although some poster contractors might not.
The campaign ads are not all this rude (and frankly revolting). Don’t the lads in the creative department get a bit carried away sometimes?