WPP
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Advertisers
WPP is WARC’s top media group (again) – but is it a hollow crown?
Everybody loves an award – obviously – and no-one more than WPP. And, once again, the holding company’s GroupM has…
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Advertisers
Big blow for WPP as Coca-Cola US media departs for Publicis
This really isn’t what WPP wanted to hear. Publicis has won Coca-Cola’s North American media, worth $785m blast year, from…
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Advertisers
Where’s the pot of gold at the end of rainbow for today’s new agencies?
Diaspora in Greek meant to scatter around and we’ve seen numerous, mostly unhappy examples of that over the centuries. Adland…
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Advertisers
WARC Creative 100: Orange, Publicis, Rethink, Ogilvy, AB InBev and WPP
As the ad world girds its loins for the awards season – Cannes starts on June 20 so it should…
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Publicis challenges WPP’s Open X for Coca-Cola media
WPP is defending the North American media part of its flagship $4bn exclusive marketing deal with Coca-Cola against Publicis, runner-up…
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Advertisers
Media brokers are back on top in global adland
Much chatter about the growing dominance of media in the big ad holding companies as they finish their 2024 reporting…
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Advertisers
Post-sale R/GA could be a new model for the agency sector
We don’t know yet how much IPG received for R/GA, the once-flagship digital agency it’s just sold to Truelink Capital…
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Advertisers
WPP shares tumble as it slides into negative territory
WPP shares tumbled nearly 20% in early trading today as the British-based ad holding company reported a pretty grim Q4…
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Advertisers
People problems in agencies are the result of a fault in the machine
Who’d want to be a chief people officer in one of today’s ad holding companies? Lindsay Pattison (left) is leaving…
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