WPP
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WPP axes GroupM for WPP Media
Yet another big change is coming at WPP – inevitable given its slow or no-growth and becalmed share price –…
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Ahmed’s new Studio.One gears up for growth
Ajaz Ahmed’s Studio.One is already gaining momentum just days after the AKQA founder escaped his WPP gardening leave with a…
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WPP and IPG report dismal Q1 2025
How much attention should we pay to the first quarter numbers (dismal) from WPP and IPG? After all, we’ve yet…
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Open X enjoys a winning Coca-Cola moment
Coca-Cola is currently probably WPP’s most important account – it recently lost US media to those French marauders at Publicis…
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WPP: Is AI really a strategy?
Interesting interview with WPP CEO Mark Read in yesterday’s Sunday Times (subscription required to get behind its hefty paywall) with…
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WPP ramps up data wars with InfoSum acquisition
WPP has bought data platform InfoSum for an undisclosed sum, reuniting the claimed privacy-compliant platform with Brian Lesser who returned…
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WPP wins global Heineken shopper marketing brief
Heineken has appointed WPP as its global shopper marketing and commerce partner for brands including Heineken, Heineken 0.0 and Heineken…
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Mars names big holding groups in heavyweight marketing review
Big media reviews have become today’s Rumble in the Jungle for the ad holding groups and Mars has listed the…
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WPP scores triple whammy with WARC Effectiveness win
Does winning the most ad awards make you the best, most creative, most effective or demonstrate that you’re bigger and…
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