WPP
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Advertisers
WPP’s Read deserves hammering over ageist comments – but they reveal a major flaw in the ad business
Mark Read (below) has shown a fairly sure touch in his time as CEO of WPP – not least in…
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Agencies
Ageism row: WPP CEO Mark Read apologises on Twitter
Mark Read has issued an apology for a pretty dubious comment he made to investors at WPP’s first half results…
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Advertisers
Mark Read says “worst is behind us” as WPP readies half-time 2020 numbers
WPP CEO Mark Read has been telling CNBC that “the worst is behind us” as WPP and its peers grapple…
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Ad Tech
WPP’s GroupM hires Kirk McDonald from Warner’s Xandr as new North America CEO
WPP has made a key appointment: Kirk McDonald (below) has been hired from WarnerMedia’s Xandr programmatic unit to be the…
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Advertisers
AKQA shows its creative class with ‘One Love’ for Oakley
Much speculation about the possible fate of AKQA, Ajaz Ahmed’s “ideas and innovation” company he founded 21 years ago. Sold…
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Advertisers
More trouble at Grey London as CEO in limbo – is a WPP merger with Ogilvy coming nearer?
Grey London has been anything but grey in recent years, with seemingly countless comings and goings. Not that long ago…
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Advertisers
WPP reveals shocking US diversity numbers
WPP has joined its industry peers in releasing US diversity data and it makes pretty horrible reading. WPP, it seems,…
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Advertisers
WPP merges Grey Paris into Ogilvy – is a much bigger deal on the cards?
WPP is merging Grey Paris into Ogilvy Paris – both still operating under separate brand names – in what may…
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Advertisers
Can Deloitte Digital’s Andy Main trigger “creative transformation” at WPP’s Ogilvy?
Ogilvy is, or was, the biggest agency in WPP’s creative line-up and for WPP CEO Mark Read to achieve his…
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