WPP
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Ad Tech
WPP’s GroupM hires Kirk McDonald from Warner’s Xandr as new North America CEO
WPP has made a key appointment: Kirk McDonald (below) has been hired from WarnerMedia’s Xandr programmatic unit to be the…
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AKQA shows its creative class with ‘One Love’ for Oakley
Much speculation about the possible fate of AKQA, Ajaz Ahmed’s “ideas and innovation” company he founded 21 years ago. Sold…
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More trouble at Grey London as CEO in limbo – is a WPP merger with Ogilvy coming nearer?
Grey London has been anything but grey in recent years, with seemingly countless comings and goings. Not that long ago…
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WPP reveals shocking US diversity numbers
WPP has joined its industry peers in releasing US diversity data and it makes pretty horrible reading. WPP, it seems,…
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WPP merges Grey Paris into Ogilvy – is a much bigger deal on the cards?
WPP is merging Grey Paris into Ogilvy Paris – both still operating under separate brand names – in what may…
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Can Deloitte Digital’s Andy Main trigger “creative transformation” at WPP’s Ogilvy?
Ogilvy is, or was, the biggest agency in WPP’s creative line-up and for WPP CEO Mark Read to achieve his…
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WPP outlines Black Lives Matter company changes
WPP has announced a series of measures in response to Black Lives Matter and the ‘Call for Change’ from 1200…
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P&G wades into ‘Black Lives Matter’ with Cartwright debut
Keith Cartwright’s new US agency Cartwright & Grey (a co-venture with WPP) is clearly P&G’s choice for its more contentious…
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WPP adds high-flyer Angela Ahrendts to new-style board
WPP CEO Mark Read is assembling a formidable board: the latest to join is former Apple retail and Burberry boss…
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