WPP AUNZ, a giant in the Australian market although it’s been struggling recently, is launching a good old NPD company called (lower case as always these days, if somewhat inappropriately) big. NPD (new product development) has gone rather out of ...
Read More »WPP’s fragmented Australian empire remains a problem for ultimate boss Mark Read
Running a still-rambling organisation like WPP must be rather like herding cats – and there’s a large and recalcitrant moggy in Australia called WPP AUNZ. This is the result of a merger between home-grown STW and WPP in 2016, creating ...
Read More »WPP hits a $253m AUNZ bump in the road in recovery plan
Being global has its benefits but WPP CEO Mark Read may be wondering about some of his far-flung empire, as WPP AUNZ, the business formed by the merger of Australia’s biggest ad group STW and WPP in 2016 (with WPP ...
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