wavemaker
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Wavemaker trio charged with rebooting GroupM new business
WPP’s GroupM, still adland’s biggest media agency empire, has been stuttering recently and is trying to do something about it…
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The media agency merry-go-round: Aldi for Starcom, BMW Europe for iProspect
Aldi in the UK has abandoned Interpublic’s UM after 17 years and moved the business to Publicis’ Starcom, on a…
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Digitas wins Crocs, JML goes to Wavemaker
Publicis’ Digitas has been appointed as footwear company Crocs’ global digital innovation agency. Digitas UK will lead the business in…
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Wavemaker adds to winning run with NHS media account
WPP media agency Wavemaker is on a roll, winning the UK’s NHS (National Health Service) media account hard on the…
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Wavemaker wins Merlin Entertainments media
WPP media agency Wavemaker has won Merlin Entertainments’ UK-wide media, the first time Merlin has consolidated its media spend across…
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WPP’s Wavemaker hires strategy head from Verizon
WPP media agency Wavemaker has lured Verizon head of strategy Monica Majumdar (below) to be its UK head of strategy.…
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Wavemaker wins Well Pharmacy’s UK media
WPP media agency Wavemaker has won Well Pharmacy, which claims to be the UK’s biggest independent pharmacy chain. Wavemaker will…
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Ian Stevens: wave of new streaming channels to create opportunity for ad-funding
The challenge for Pay TV Pay TV platforms face a dual threat from SVOD (streaming) services. First, there is a…
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What’s in a Wavemaker? Positive provocation it seems
Wavemaker is the result of a merger between two WPP media agencies, MEC and the rather smaller Maxus. The merger…
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