Tag Archives: wavemaker

What’s in a Wavemaker? Positive provocation it seems

Wavemaker is the result of a merger between two WPP media agencies, MEC and the rather smaller Maxus. The merger was a consequence of MEC losing the giant US AT&T account to Omnicom’s Hearts & Science in 2016. Since then ...

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More media pain for WPP as Vodafone calls global review

Another day, another big media review at WPP it seems. Vodafone is reported to be reviewing its global media planning and buying, worth somewhere between £400-600m, at WPP media agency Wavemaker (formerly MEC.) Earlier this week it emerged that Wavemaker, ...

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