Tag Archives: wavemaker

Digitas wins Crocs, JML goes to Wavemaker

Publicis’ Digitas has been appointed as footwear company Crocs’ global digital innovation agency. Digitas UK will lead the business in Europe with the UK and Germany the key markets. Crocs CMO Heidi Cooley says: “What stood out was Digitas’ ability ...

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Wavemaker wins Merlin Entertainments media

WPP media agency Wavemaker has won Merlin Entertainments’ UK-wide media, the first time Merlin has consolidated its media spend across its various attractions. These include lastminute.com London Eye, Madame Tussauds, The Dungeons, Sea Life, Legoland Discovery Centres and the Blackpool ...

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WPP’s Wavemaker hires strategy head from Verizon

WPP media agency Wavemaker has lured Verizon head of strategy Monica Majumdar (below) to be its UK head of strategy. Her responsibilities include new business. At Wavemaker she will report to CSO Verra Budimlija. Before two years at Verizon she ...

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Wavemaker wins Well Pharmacy’s UK media

WPP media agency Wavemaker has won Well Pharmacy, which claims to be the UK’s biggest independent pharmacy chain. Wavemaker will handle all media planning and buying, with a specific focus on digital, search, social and display services. Well, formerly the ...

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What’s in a Wavemaker? Positive provocation it seems

Wavemaker is the result of a merger between two WPP media agencies, MEC and the rather smaller Maxus. The merger was a consequence of MEC losing the giant US AT&T account to Omnicom’s Hearts & Science in 2016. Since then ...

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More media pain for WPP as Vodafone calls global review

Another day, another big media review at WPP it seems. Vodafone is reported to be reviewing its global media planning and buying, worth somewhere between £400-600m, at WPP media agency Wavemaker (formerly MEC.) Earlier this week it emerged that Wavemaker, ...

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