Broderick Hicks is head of EMEA at sports marketing, music and talent agency Wasserman. Desert Island Ads In a world filled with unrest and uncertainty, sport provides a brief respite. Football elevates that respite. The beautiful game. The people’s game. ...
Read More »Lenah Ueltzen Gabell of Wasserman picks her Desert Island Sport and Culture Ads
Lenah Ueltzen-Gabell was an award-winning equestrian in her younger days. She joined Wasserman in 2008 and oversees its international hub and EMEA Marketing Services in London. Since setting up in London, Lenah and her team have quadrupled the size of ...
Read More »Tom Lovegrove of Wasserman: why car marketers need to put the customer in the driving seat
One of the biggest events in the automotive calendar, the Geneva International Motor Show, starts this week. Thanks to the event and a number throughout the year, 2018 will see more car launches than ever. Among other factors, this reflects ...
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