Tag Archives: Waitrose

Can anyone catch AMV/BBDO in the UK? Maybe fast-rising BBH can

A lot of people would tell you that it matters not a jot who is the biggest agency in any country, ranked by media billings. Creative agencies don’t spend the media money and, in the YouTube age, fees don’t necessarily ...

Read More »

Has market leader Tesco lost its way in the UK?

It’s always dangerous (indeed almost unheard of) to write off the mighty Tesco, the UK’s biggest retailer, but in the UK anyway the company does not seem to be able to pull the marketing levers with the same precision it ...

Read More »

John Lewis and Adam & Eve in new hearts attack

It’s getting to that time of year again and so UK retailer John Lewis and agency Adam & Eve have launched their latest attack on our emotions. As we keep saying it’s the music that matters most and Adam & ...

Read More »