Tag Archives: viacom

Viacom targets mobile operators with global roll-out of MTV Play and MTV Trax

Viacom-owned music service MTV is going global with its two OTT apps MTV Play and MTV Trax. OTT means ‘over the internet,’ ie bypassing usual distribution channels in the way that Netflix and Hulu do (thanks Technopedia). MTV Play, developed ...

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Sorrell rounds on his pay critics in FT diatribe

WPP chief executive Sir Martin Sorrell has taken his war of words with rebellious shareholders over a 30% pay increase to the pages of the Financial Times. The crux of his robust defence is twofold. First, he is being rewarded ...

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Former P&G marketer John McFarland changes GM outlook to appeal to Millennials

General Motors global CMO Joel Ewanick has been busy shaking up the advertising and media buying worlds – creating a new Chevrolet agency Commonwealth from Omnicom and Interpublic and shifting the company’s $3bn media buying to Carat – partly through ...

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Coke is tops for brand engagement on Facebook with more than 34m fans

Coca-Cola, which has just appointed 360i as its global social media monitoring agency, is the most popular brand on Facebook according to leading US search marketing agency Covario. Covario’s new study measures overall brand engagement including reach (number/growth of followers), ...

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WPP gets the taste for Vice as it buys into trendsetter media business

WPP is joining former MTV and Viacom boss Tom Freston and media specialist bank Raine in a new round of investment for hipster magazine and online brand Vice, founded as a punk magazine in Toronto in 1994. Vice is distributed ...

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IDS closure means big battalions win UK airtime sales battle

UKTV, one of the biggest digital-only broadcasters in the UK, has awarded its airtime sales contract to Channel 4, consigning to extinction its long-time airtime sales house IDS, owned by Virgin TV. IDS’ demise has been on the cards since ...

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