As Veganuary ends we have seen a number of FMCG brands embracing the trend for all things plant-based. The calendar is smattered with short-term flashes of marketing opportunity, be it Veganuary, Go Sober for October, Black Friday or Cyber Monday. ...
Read More »Quiet Storm rides vegan wave with new French contender
Plant-based products are certainly providing a boon for agencies and now the UK’s Quiet Storm has been picked to handle new French-owned brand Nutritious Delicious following a three-way pitch via Oystercatchers. Nutritious Delicious (not a bad name) is owned by ...
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