Tag Archives: Us Army

US Army $4bn ad review heading for court again as WPP contests DDB win

WPP has joined former incumbent Interpublic’s McCann in contesting the result of the US Army’s review of its massive ten-year $4bn ad account, claiming that the winner, Omnicom’s DDB, couldn’t (among other things) do the job for the money. The ...

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$4bn US Army win boosts Clark’s Omnicom chances

When Wendy Clark left Coca-Cola for DDB she probably expected a more topsy turvy life and she’s certainly found it. First up DDB won McDonald’s with its new We Are Unlimited offer – also involving other bits and pieces from ...

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McCann comes out fighting in new US Army campaign

Armed services ads on both sides of the Atlantic have traditionally tried hard to skip the obvious, to wit if they give you a gun you’re likely to have to shoot or be shot at. No such beating about the ...

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