Tag Archives: Unilver

Unilever’s head of comms and corporate affairs Paul Matthews (below) has admitted the company rather overdid it in its emphasis on purpose, telling a PR Week get-together: “Where Unilever perhaps overstepped a few years ago was talking about brand purpose ...

Purpose may be taking over marketing but it doesn’t have quite so many fans in the financial world. Fund manager Terry Smith, founder of Fundsmith Equity Fund and a big investor in Unilever, says: “Unilever seems to be labouring under ...