Tag Archives: tv advertising

Profs discover that 90 per cent of TV advertising is wasted

Pinging in from BlueSky PR is a rather blue sky release announcing: “Outdated TV advertising is 90 per cent too expensive.” Which is a big call. It’s from two professors, one at University College London’s School of Management and the ...

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Thinkbox and Neuro-Insight: how to do brainy TV ads

TV marketing body Thinkbox has commissioned a new neuroscientific study which, it says, has identified creative factors that help make TV advertising work. The study is from Neuro-Insight, said to be a leader in ‘consumer neuroscience market research.’ It analysed ...

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Mother in winsome mode (again) for Boots No 7 anti-ageing potions

Well ageing’s a delicate matter of course but London agency Mother has come up with a decent way of flogging Boots’ no 7 anti-ageing potions (at least it doesn’t show a lady of certain years looking anxiously in the mirror ...

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US Airforce predicts disaster in new campaign set in downtown LA

Well you can’t imagine the dear old Royal Air Force (now reduced to two Tiger Moths and a plane to carry Prince William around) doing this, can you? Anyway this a CGI epic for the US Airforce showing how they’d ...

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Booming TV leads 8.8 per cent global ad surge

The worldwide ad market continues to boom away according to Nielsen, with television accounting for six and a half out of every ten dollars, led by the ongoing boom in emerging markets. Global adspend rose 8.8 per cent to $118 ...

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