Triad
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WPP closes $300m shopper marketing agency Triad
What’s $300m anyway? WPP is closing Triad, the shopper marketing agency it bought for $300m in 2016. WPP’s GroupM says:…
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WPP’s radical tidy up continues with part sale of contentious retail business Triad
WPP CEO Mark Read (and, no doubt, his dealmaking COO Andrew Scott) haven’t broken up for the Christmas holidays yet,…
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WPP contests cost of $300m Triad data acquisition
Running a big ad holding company must be rather like playing whack-a-mole, except for millions of dollars. Something troublesome keeps…
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