Tag Archives: Triad

WPP closes $300m shopper marketing agency Triad

What’s $300m anyway? WPP is closing Triad, the shopper marketing agency it bought for $300m in 2016. WPP’s GroupM says: “The dramatic changes in the retail industry, coupled with the economic conditions triggered by the global pandemic, have brought us ...

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WPP contests cost of $300m Triad data acquisition

Running a big ad holding company must be rather like playing whack-a-mole, except for millions of dollars. Something troublesome keeps popping up just when you think it’s business as usual (if such a state still exists in such companies.) WPP ...

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