What’s $300m anyway? WPP is closing Triad, the shopper marketing agency it bought for $300m in 2016. WPP’s GroupM says: “The dramatic changes in the retail industry, coupled with the economic conditions triggered by the global pandemic, have brought us ...
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WPP CEO Mark Read (and, no doubt, his dealmaking COO Andrew Scott) haven’t broken up for the Christmas holidays yet, they’ve just sold the key talent and technology platforms used on the business to Walmart-owned Sam’s Club. Last month it ...
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Running a big ad holding company must be rather like playing whack-a-mole, except for millions of dollars. Something troublesome keeps popping up just when you think it’s business as usual (if such a state still exists in such companies.) WPP ...
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