Tag Archives: Tim Lefroy

Lefroy steps down as Advertising Association boss

Ad industry veteran Tim Lefroy is stepping as CEO of The Advertising Association after a seven year stint. The AA represents advertisers, agencies and media owners. Lefroy (left) says: “It’s a unique privilege to serve advertising in the AA role ...

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AA predicts ad boom with 70,000 new jobs

The so-called creative industries are said to be worth £70bn to the UK economy (shouldn’t everyone get a rebate from HMRC?) and now the Advertising Association is predicting that there will be 70,000 new advertising jobs created over the next ...

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Can advertising be the motor that gets the struggling UK economy out of first gear?

Marketing communications executive Roger Hyslop says the recent Advertising Association figures about the contribution of advertising and related disciplines to the UK economy show that it can contribute significantly to the growth the UK badly needs. Our industry recently received ...

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UK adspend drops back but it could be worse (and probably will be)

Adspend levels in the UK declined for the first time in more than a year during the second quarter of 2011, according to the latest Advertising Association/Warc Expenditure Report. Ad revenues fell by 1.1 per cent year on year in ...

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COI may be reprieved after all in Francis Maude’s overhaul

AdSense…Default Ad#ad-1#ad-1-1#ad-2#ad-2-1#ad-3 AdSense…Default Ad#ad-1#ad-1-1#ad-2#ad-2-1#ad-3 The Government seems to be going round in circles in its attempt to cut its expenditure on advertising and marketing. Last year it announced big cuts to the Central Office of Information and sug gested that ...

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AA’s Tim Lefroy snubs ‘big society’ offer from government advisers Sorrell and Lane Fox

We’re reading between the lines here of course but WPP boss Sir Martin Sorrell and woman-about-everything-new-media Martha Lane Fox are advising the coalition government on its communications policy, in particular its desire to get more bang for its bucks (or, ...

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UK’s Advertising Association hires Fishburn Hedges in hope of PR boost

Advertising Association boss Tim Lefroy probably has high hopes of his new PR campaign, called Advertising Matters, and the PR agency Fishburn Hedges that’s been appointed to handle it. But we seem to have been here before. From time to ...

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