Tag Archives: tbwa chiat day

Airbnb aims for a big global hug with ‘Is Mankind?’

We’ve been expecting some fireworks since Jonathan Mildenhall – of Coca-Cola and Mother fame – joined go-go accomodation giant Airbnb a couple of years ago but the company doesn’t seem to have done much on the ad front. No doubt ...

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TBWA and Gatorade put the spring back into Michael Jordan

It’s 50 years of Pepsi’s Gatorade and so agency TBWA Chiat Day is bringing back legendary NBA front man of the original 1990s campaign, Michael Jordan. Michael can’t quite bestride the court like he did – and only he did ...

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Now Pepsico tries ‘Team Pepsi’ agency formula as it plans first global campaign ‘Live for Now’

And pretty gruesome ‘Live for Now,’ sounds, focussing on ‘pop culture,’ as opposed to what’s in the can. According to Pepsi US marketing boss Simon Lowden:”When we look at what Pepsi really stands for, we’ve been an entertainment platform for ...

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