Tag Archives: survey

Advertisers look for in-house solution to problem of digital media transparency

New research from advertising technology and services company AudienceScience claims that only 27 per cent of advertisers feel that having the most talented media agency contributes to the success of their digital advertising campaigns, while 46 per cent of overall ...

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UK ad folk driven mad by stress says new NABS survey

A study commissioned by the UK’s NABS advertising charity has revealed that a quarter of workers (23 per cent) in the creative and media sector find their working environment overly stressful most of the time – and two-thirds (65 per ...

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Prius drives Toyota to ‘Global Green Brand’ top spot

Brand consultancy Interbrand has produced its third annual list of Best Global Green Brands and Toyota tops it again, chiefly it seems because of the success of the Prius hybrid (2.9m world sales, 1.2m in the US). These computations are ...

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Social media is on the up and up but Facebook is slowing in developed markets

GlobalWebIndex, which claims to be the world’s largest and most detailed ongoing global research study into consumer behaviour online, has published its latest report Social Platform Adoption Trends 2012. The analysis is based on interviews with more than 152,000 individuals ...

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Banks top the brands we love to hate

Which brands make us most angry? Yes, you guessed correctly. The big ones that rip us off, starve us of mortgage funds, pilfer our savings and behave with amoral disregard for everyone’s interest but their own. Anything, in short, that ...

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New Ketchum survey shows that consumers want simpler digital devices

We’re not entirely convinced about this but a new survey, Digital Living Index, from PR group Ketchum of 6000 consumers in six countries purports to show that we want simpler, not technologically groovier, digital devices like smartphones and tablets. According ...

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