Tag Archives: Steve Ballmer

Post-Nokia Microsoft is in the last chance saloon – it needs a brilliant agency and even more brilliant ads

Much scratching of heads about Microsoft’s decision to fork out $7.2bn for Nokia’s phones business – it’s an obvious thing to do but they had that business already as the only profitable phone that Nokia is selling is the new ...

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FMCG brand owners fuel Facebook ad boom

The volume of ad impressions bought by FMCG band owners (and others including cars and drinks) rose 117 per cent between the second and third quarters of 2011. This led to a 33.6 per cent rise in cost per thousand ...

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Does WPP’s Sir Martin Sorrell deserve a 50 per cent pay rise to £1.5m?

Strange to say, he probably does when you consider that his basic pay (£1m) hasn’t risen since 2007 and WPP, the company he founded and runs, has ridden out the volatile past few years pretty capably. WPP’s board level remuneration ...

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