Microsoft, one of the world’s biggest advertisers with a spend comfortably ahead of $1bn, is about to review everything, according to a report in Ad Age. And I’m sure the people ‘familiar with the matter,’ as they say these days, ...
Read More »Post-Nokia Microsoft is in the last chance saloon – it needs a brilliant agency and even more brilliant ads
Much scratching of heads about Microsoft’s decision to fork out $7.2bn for Nokia’s phones business – it’s an obvious thing to do but they had that business already as the only profitable phone that Nokia is selling is the new ...
Read More »Omnicom, Google, Steve Ballmer, Bill Gates needed back at the ranch and David Jones for WPP
***Omnicom and Interpublic have followed Publicis Groupe into the lists with their half-year numbers: Interpublic (given its legacy issues) seems OK, Omnicom growing by about two per cent may be deemed slightly worrying. Omnicom may be falling behind in the ...
Read More »Microsoft readies biggest launch campaign in history for Windows 8 – $1.8bn is resting on Crispin Porter’s ‘work hard, play hard’ campaign
Windows 8, coming just two years after its predecessor, is the biggest bet that Microsoft has ever made. A decade ago Microsoft had the tech market signed up; everybody bought its ever more frequent upgrades for even more money even ...
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