Tag Archives: spark 44

Jaguar drives sexism into reverse for new E-Pace

Jaguar’s new E-Pace is its first “compact performance SUV” so don’t you go around calling it something else. But it’s a good-looking beast which is the theme of this rather winning film from agencySpark44. Had it been a woman traffic ...

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In-house agency Spark 44 makes ad debut for Jaguar

And its ‘Alive’ campaign isn’t half bad. Spark 44 is the new in-house Jaguar agency headed by former Porsche marketing guru Hans Riedel that wrested the US account away from Euro RSCG last year. Its new ad is running all ...

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Can Jaguar really challenge BMW and Mercedes?

At the moment it seems to be doing a remarkably good job considering that, shortly after Indian firm Tata bought Jaguar Land Rover from Ford in 2008, the financial crisis struck and the deal looked a lemon. Tata Motors has ...

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