Simon Hakim
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Simon Hakim: does Facebook really work for brands?
How great is Facebook for brands? All those likes, all those shares, all those people interacting with your brand and…
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Melbourne agency Hunter joins Worldwide Partners Inc.
Melbourne agency Hunter has joined Worldwide Partners Inc. (WPI), a large network of agencies across the world headquartered in Colorado.…
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Simon Hakim: why it’s time for agencies and clients to move to value-based pay
PARTNERSHIPS AND PROCUREMENT Recently I had the chance to chat with a New Zealand magazine about my thoughts on agencies…
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Simon Hakim of Hunter: why ‘agencies of record’ are yesterday’s solution for ambitious brands
There’s a lot of talk these days about the death of the agency of record model. Mondelez, Fiat Chrysler, Best…
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Simon Hakim of Hunter: why we need to earn the right to be ‘innovators’
Innovation and entrepreneurialism are buzzwords that get bandied about a lot these days. Everybody wants to be seen as innovative…
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Simon Hakim of Hunter: How we can show clients that advertising isn’t a commodity
I recently saw Darren Woolley, founder of consultancy TrinityP3, speak at the Melbourne Advertising and Design Club (MADC). He was…
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Aussie agency Hunter wins Asia-Pacific bottling giant CCA’s Beam Global spirits brands
Asia-Pacific bottling giant Coca-Cola Amatil (CCA) has appointed Australian agency Hunter to handle its new premium alcohol brand division The…
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Simon Hakim of Hunter: why clear communication is the key to this elusive ‘vision thing’
If advertising is the window to a brand’s soul, which I believe it is, then vision is its beating heart.…
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Simon Hakim: Tourism Australia’s big idea…where the bloody hell are you?
For all the hullaballoo Tourism Australia’s ‘So where the bloody hell are you?’ campaign stirred in the mid ‘00s for…
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