Tag Archives: Simon Hakim

How great is Facebook for brands? All those likes, all those shares, all those people interacting with your brand and engaging in a two-way conversation – it’s the social media marketing utopian ideal. For plenty of agencies, too, Facebook, Twitter ...

Melbourne agency Hunter has joined Worldwide Partners Inc. (WPI), a large network of agencies across the world headquartered in Colorado. Hunter was founded in Melbourne in 2010 by Simon Hakim and Matthew Gibbins. It positions itself a a creative agency ...

PARTNERSHIPS AND PROCUREMENT Recently I had the chance to chat with a New Zealand magazine about my thoughts on agencies and some of the challenges we’re facing as an industry. We covered a lot of topics and many that will ...

There’s a lot of talk these days about the death of the agency of record model. Mondelez, Fiat Chrysler, Best Buy, Frito-Lay – they’ve all gained media attention for ditching their agencies of record and replacing them with a ‘best ...

Innovation and entrepreneurialism are buzzwords that get bandied about a lot these days. Everybody wants to be seen as innovative and entrepreneurial and so everybody calls themselves innovative and entrepreneurial. But it’s not that easy. There’s a huge gap between ...

I recently saw Darren Woolley, founder of consultancy TrinityP3, speak at the Melbourne Advertising and Design Club (MADC). He was there talking about the commoditisation of the advertising industry, and he made a couple of key points that struck home ...

Asia-Pacific bottling giant Coca-Cola Amatil (CCA) has appointed Australian agency Hunter to handle its new premium alcohol brand division The Exchange without a pitch. CCA sells and distributes a range of Beam Global premium spirits including Jim Beam, Canadian Club, ...

If advertising is the window to a brand’s soul, which I believe it is, then vision is its beating heart. If the central vision is diluted, disparate or otherwise not well defined, then the advertising will reflect that. We’ve seen ...

For all the hullaballoo Tourism Australia’s ‘So where the bloody hell are you?’ campaign stirred in the mid ‘00s for its use of ‘bad’ words, at least it bloody well said something. The message was clear – we’re having a ...