Melbourne agency Hunter has joined Worldwide Partners Inc. (WPI), a large network of agencies across the world headquartered in Colorado.
Hunter was founded in Melbourne in 2010 by Simon Hakim and Matthew Gibbins. It positions itself a a creative agency for entrepreneurs, challenger brands and clients seeking to change. Clients includes Australian Bitters Co., Beam Suntory, Coca-Cola Amatil, LeasePlan and Sensory Lab.
Hunter CEO Simon Hakim (left) says: “Since founding Hunter we’ve always had a global outlook in respect to our team, work and clients. This mindset has allowed us to work with great people irrespective of where they’re located. We see joining WPI as a natural step that will allow us to not only scale our business, but also effectively compete against the bigger agencies and global networks.”
WPI chairman Fernando Guntovich says: “As a client-centric agency network, what makes us attractive to clients worldwide is that we’re comprised of innovative, progressive agencies across a full range of disciplines and industries that work well together. We’re a collaborative, bottom-up network – partner agencies own us rather than us owning them. We provide the resources and the global outreach to help our partners achieve greater profits and revenue while the partner agencies work together to build each other’s business and service clients locally, regionally and internationally.
“We’re an efficient, international network built to succeed in today’s highly competitive and fragmented marketing environment. Each partner is hand-selected for its progressive and innovative approach. In short, we have the critical mass and skills of the agency conglomerates coupled with the flexibility of the independents. We’re very happy to have Hunter join us.”
WPI includes 65 agencies in 45 countries, employing 3600 people. Network-wide regional and international clients include Wal-Mart Centroamerica, Caterpillar, Saudi Arabian Airlines, Group Santander, Mini, Western Digital, Visit California and Novartis. Capitalised billings are $2.5bn.