Volkswagen is thought to be on the brink of leaving long-serving worldwide agency DDB in China, its second biggest market after Europe. Omnicom-owned DDB has had a pretty iron grip on the VW account for 60 years although it’s been ...
Read More »WPP China to move into vast new Shanghai HQ
We occasionally refer to ‘WPP Towers,’ meaning its modest HQ in posh Mayfair’s Farm Street. That houses CEO Sir Martin Sorrell and WPP apparatchiks, not operating companies. In London the phrase ‘Omnicon Towers’ is more appropriate as the WPP rival ...
Read More »Engine Group boosts global digital network by buying Shanghai agency FlipScript
Peter Scott’s Engine Group is buying Shanghai-based digital and social agency FlipScript to create a global digital network with US-based deep Focus and London’s Jam. FlipScript employs 52 people and works for clients including Tourism Australia, Bally, Crocs and Starbucks. ...
Read More »Dove takes ‘real beauty’ to China in controversial unborn girls campaign from Ogilvy Shanghai
A few years ago WPP-owned Ogilvy sprung a big surprise by hiring M&C Saatchi creative director Graham Fink, a veteran of the London agency scene (although he manages not to look like one), and transplanting him to China. Have they ...
Read More »TBWA’s Being Worldwide to open in Shanghai
Omnicom-owned TBWW is launching an new outpost of its Being Worldwide network in Shanghai. Being boss Nicholas Bordas (left) says: “Je suis convaincu que sous la direction de Shel, Being Shanghai aura un grand succès auprès des de clients à ...
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