M&C Saatchi CRM agency Lida has hired SapientNitro’s Pavel Fernandez as creative director. Fernandez (left) will work across all accounts including Royal Mail, IKEA and O2 and report to Trefor Thomas, Lida’s chief creative officer. He will oversee LIDA’s craft ...
Read More »SapientNitro enlists star line-up to revamp Lycra
Not very well up on Lycra – suggests jogging-style activities and other things I avoid – but, apparently, it’s an artificial fibre known as as spandex in some countries. It’s also a competitor to latex (steady on..). Anyway, Lycra owner ...
Read More »Europe creative boss Malcolm Poynton leaves Sapient
Sapient/Nitro European CCO Malcolm Poynton is leaving, possibly to join Cheil Worldwide. Poynton (left) joined Sapient/Nitro from Ogilvy four years ago. This leaves Mark Hunter, who joined recently from the highly-regarded Deutsch LA as Sapient/Nitro’s London creative boss, as the ...
Read More »New IPA survey points to agency pitching perils
Pitching for new business (or, indeed, old business in a repitch) has always been a contentious area and the UK’s IPA agency trade body has just produced its first survey of such matters – finding that a fifth of agencies ...
Read More »Ladbrokes TV campaign unveils the Oddsfather
It’s ‘Game On’ – literally – for another season of Ladbrokes TV advertising, with a new spot that breaks today. The normally volatile and excitable Italian football pundit Tiziano Crudeli has morphed into a slightly sinister, taciturn figure dispensing silent ...
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