Tag Archives: sapientnitro

Sapient’s Fernandez moves to M&C’s Lida

M&C Saatchi CRM agency Lida has hired SapientNitro’s Pavel Fernandez as creative director. Fernandez (left) will work across all accounts including Royal Mail, IKEA and O2 and report to Trefor Thomas, Lida’s chief creative officer. He will oversee LIDA’s craft ...

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SapientNitro enlists star line-up to revamp Lycra

Not very well up on Lycra – suggests jogging-style activities and other things I avoid – but, apparently, it’s an artificial fibre known as as spandex in some countries. It’s also a competitor to latex (steady on..). Anyway, Lycra owner ...

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Europe creative boss Malcolm Poynton leaves Sapient

Sapient/Nitro European CCO Malcolm Poynton is leaving, possibly to join Cheil Worldwide. Poynton (left) joined Sapient/Nitro from Ogilvy four years ago. This leaves Mark Hunter, who joined recently from the highly-regarded Deutsch LA as Sapient/Nitro’s London creative boss, as the ...

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New IPA survey points to agency pitching perils

Pitching for new business (or, indeed, old business in a repitch) has always been a contentious area and the UK’s IPA agency trade body has just produced its first survey of such matters – finding that a fifth of agencies ...

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Ladbrokes TV campaign unveils the Oddsfather

It’s ‘Game On’ – literally – for another season of Ladbrokes TV advertising, with a new spot that breaks today. The normally volatile and excitable Italian football pundit Tiziano Crudeli has morphed into a slightly sinister, taciturn figure dispensing silent ...

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SapientNitro buys interactive studio Second Story

Digital agency SapientNitro has bought Second Story, one of the many cutting-edge creative companies in Portland, home to Wieden+Kennedy among others. Second Story specialises in combining digital fireworks with physical environments including installations in stores, showrooms and exhibitions. Donald Chesnut, ...

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SapientNitro hires Modernista founder Gary Koepke for new brand content role

Modernista founder Gary Koepke (pictured) is joining ambitious digi-based agency SapientNitro in the new role of ‘global executive creative director of brand content innovation,’ a bit of a mouthful even by adland standards. Boston-based Modernista imploded last year as a ...

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McLaren Automotive picks SapientNitro for global digital roll-out

UK-based supercar maker McLaren Automotive has appointed SapientNitro as its global digital agency. McLaren’s decision to assign a new digital agency of record comes as it places renewed emphasis on building the McLaren brand. The company has recently launched the ...

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