sapientnitro
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Advertisers
Sapient’s Fernandez moves to M&C’s Lida
M&C Saatchi CRM agency Lida has hired SapientNitro’s Pavel Fernandez as creative director. Fernandez (left) will work across all accounts…
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Advertisers
SapientNitro enlists star line-up to revamp Lycra
Not very well up on Lycra – suggests jogging-style activities and other things I avoid – but, apparently, it’s an…
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Agencies
Europe creative boss Malcolm Poynton leaves Sapient
Sapient/Nitro European CCO Malcolm Poynton is leaving, possibly to join Cheil Worldwide. Poynton (left) joined Sapient/Nitro from Ogilvy four years…
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Advertisers
New IPA survey points to agency pitching perils
Pitching for new business (or, indeed, old business in a repitch) has always been a contentious area and the UK’s…
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Advertisers
Ladbrokes TV campaign unveils the Oddsfather
It’s ‘Game On’ – literally – for another season of Ladbrokes TV advertising, with a new spot that breaks today.…
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