Tag Archives: sao paulo

Africa Zero takes the NBA to new heights

This looks like fun, for those of a far braver disposition than me. Agency Africa Zero in São Paulo was charged with promoting the NBA Global Games in Rio and, reasonably enough, decided on a bit of slam dunking. Only ...

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StrawberryFrog in Brazil goes boss Peralta’s way

Relief for StrawberryFrog, the maverick but financially-challenged New York advertising micro-network, is nigh. SF founder Scott Goodson has realised his 30 per cent investment in Sao Paolo agency StrawberryFrogPeralta, which he set up with Brazilian creative whizzkid Alexandre Peralta in ...

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StrawberryFrog agency looks for a buyer

Word reaches me that StrawberryFrog, the maverick international advertising network, has hoisted a discreet ‘For Sale’ sign. Whether it will succeed in its objective is open to doubt, as will be seen below. First a little background. StrawberryFrog – curiously ...

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Now Interpublic steps up boom in Brazil with S2 Publicom PR purchase

Interpublic has bought a majority stake in S2Publicom, ranked among the top five public relations firms in Brazil. S2Publicom was formed last year by the merger of S2 and Publicom, two major public relations firms that have been operating in ...

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Drinks giant Diageo strikes first mover advantage ad deal with Facebook

Drinks giant Diageo, which already boasts 12.6m fans on Facebook, has increased its advertising investment in the social media site and is joining its new ‘client council’ that has its first meeting in October. On the face of it this ...

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