Tag Archives: sao paulo

This looks like fun, for those of a far braver disposition than me. Agency Africa Zero in São Paulo was charged with promoting the NBA Global Games in Rio and, reasonably enough, decided on a bit of slam dunking. Only ...

We observed a couple of weeks ago, apropos Santander’s disastrous sports celeb TV campaign in the UK, that tyro golfer Rory McIlroy should never be allowed in front of a camera again. With the proviso – unless he was playing ...

It’s trebles all around at WPP HQ in Farm Street, Mayfair, this morning (and, no doubt, at Ogilvy offices across the world) as the world’s biggest marcoms group celebrates a stonking victory in the Cannes Lions Holding Company of the ...

Hope Lingerie is exciting the lads – and female customers too presumably – with this saucy internet film, ‘Hope Tales,’ from Giovanni DraftFCB in Sao Paulo. Interpublic-owned DraftFCB is having a few problems at the moment. losing accounts all over ...

Relief for StrawberryFrog, the maverick but financially-challenged New York advertising micro-network, is nigh. SF founder Scott Goodson has realised his 30 per cent investment in Sao Paolo agency StrawberryFrogPeralta, which he set up with Brazilian creative whizzkid Alexandre Peralta in ...

Word reaches me that StrawberryFrog, the maverick international advertising network, has hoisted a discreet ‘For Sale’ sign. Whether it will succeed in its objective is open to doubt, as will be seen below. First a little background. StrawberryFrog – curiously ...

Those of us who don’t pound the streets of a morning (unless it’s to get to the local wine bar) have long tired of ads showing demented runners in their latest sports shoes. Mostly from Nike. But Nike’s latest, from ...

Interpublic has bought a majority stake in S2Publicom, ranked among the top five public relations firms in Brazil. S2Publicom was formed last year by the merger of S2 and Publicom, two major public relations firms that have been operating in ...

Drinks giant Diageo, which already boasts 12.6m fans on Facebook, has increased its advertising investment in the social media site and is joining its new ‘client council’ that has its first meeting in October. On the face of it this ...