Long-serving US Honda agency RPA is back with a blockbuster for Honda’s new Odyssey minivan, showing two big monsters fighting over a school bus to introduce its ability to keep little monsters apart in the back of the car. Great ...
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Honda seems in the mood to think and spend big, running new ‘Power of Dreams’ campaigns from Wieden+Kennedy in the UK and Mcgarrybowen in Europe. Now Santa Monica’s RPA is on the case with a two-minute epic making its debut ...
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The world and its aunt are giving this debut campaign from Boston agency Mullen for Honda’s Acura a monumental monstering. Honda moved Acura, its posh SUV, out of RPA when it reviewed the whole account last year (RPA kept the ...
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Conventional wisdom says that it’s not worth repitching for an account because it’s bound to go and all you’ll be left with is a big bill. But maybe that’s wrong: LA-based RPA has hung on to most of the $1bn ...
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*Honda in the US is reviewing its $800m account, which will have reverberations all over the place as it tries to find an agency that gives it the whoomph to challenge Toyota. And Ford and GM and Chrysler… RPA has ...
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Those agencies without a big car account will be preparing to work overtime at Christmas as Honda reviews its $500m Honda and near-$200m Acura accounts in the US. Both accounts have been with indie agency RPA since 1986 and it ...
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