Any biggish piece of business departing WPP is newsworthy theses days – at least as far as stock watchers are concerned – and $550m Revlon media, which departed MediaCom in March, has found a new home at Interpublic’s Initiative. MediaCom ...
Read More »WPP’s MediaCom in spotlight as GSK reviews, Revlon leaves
WPP’s giant MediaCom agency has bounced back strongly from losing £2bn VW to Omnicom’s PHD a couple of years ago but this week isn’t so good: it’s declined to re-pitch for Revlon which it’s handled for seven years and one ...
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