Media agencies have taken a fair old pummelling recently – although currently they’re on the front foot hammering Google/YouTube and Facebook – but a new threat is emerging from a NASDAQ offshoot, the New York Interactive Ad Exchange (NYIAX). In ...
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One of the biggest topics in digital advertising seems to be the increase in advertisers taking their programmatic trading out of agencies and bringing it in-house. Netflix and Kellogg’s have been amongst the most high profile proponents of this move, ...
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Does the Gadarene rush to programmatic online media buying mean that nobody actually sees the ads? New research from ad verification company Meetrics suggests so, claiming that just 49 per cent of UK ads met the IAB and Media Ratings ...
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Last weekend it emerged that Sir Martin Sorrell was in line to trouser a £36m share bonus thanks to his efforts on behalf of WPP – the company he founded 30 years ago but no longer owns – in 2014. ...
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Up to 85 per cent of digital ad impressions are are fraudulent or, at best, unprovable according to Julie Fleischer, Kraft’s director of data, content and media, speaking at Ad Age’s recent Data Conference. Julie isn’t too worried as there ...
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Xaxis is the part of WPP’s huge data operation that fuels its programmatic buying business – clients hand over the task of buying media online to the WPP/GroupM company and it adds a bit on top. In other words, it’s ...
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Another year begins, and I reflect on 2013 as the year that technology brought mass disruption to our industry. At the Cannes Lions International Festival of Creativity, the view across La Croisette was dominated by digital media owners – Microsoft, ...
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