programmatic buying
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Ad Tech
Why programmatic media buying faces a stormy future
Media agencies have taken a fair old pummelling recently – although currently they’re on the front foot hammering Google/YouTube and…
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Ad Tech
Mike Peralta of AudienceScience: what role should agencies play in programmatic?
One of the biggest topics in digital advertising seems to be the increase in advertisers taking their programmatic trading out…
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Ad Tech
New Meetrics report blames programmatic buying for disappearing online ads
Does the Gadarene rush to programmatic online media buying mean that nobody actually sees the ads? New research from ad…
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Ad Tech
Advertisers and agencies at war over media – and the paymasters (advertisers) might not win
Last weekend it emerged that Sir Martin Sorrell was in line to trouser a £36m share bonus thanks to his…
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Ad Tech
Most digital ad impressions are junk says Kraft
Up to 85 per cent of digital ad impressions are are fraudulent or, at best, unprovable according to Julie Fleischer,…
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Advertisers
Media agencies face backlash from clients over cost and transparency of online media broking deals
Xaxis is the part of WPP’s huge data operation that fuels its programmatic buying business – clients hand over the…
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Advertisers
Lindsay Pattison: media is becoming more technological but we still need the right fusion of maths and magic
Another year begins, and I reflect on 2013 as the year that technology brought mass disruption to our industry. At…
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