Tag Archives: programmatic buying

Why programmatic media buying faces a stormy future

Media agencies have taken a fair old pummelling recently – although currently they’re on the front foot hammering Google/YouTube and Facebook – but a new threat is emerging from a NASDAQ offshoot, the New York Interactive Ad Exchange (NYIAX). In ...

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Mike Peralta of AudienceScience: what role should agencies play in programmatic?

One of the biggest topics in digital advertising seems to be the increase in advertisers taking their programmatic trading out of agencies and bringing it in-house. Netflix and Kellogg’s have been amongst the most high profile proponents of this move, ...

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Most digital ad impressions are junk says Kraft

Up to 85 per cent of digital ad impressions are are fraudulent or, at best, unprovable according to Julie Fleischer, Kraft’s director of data, content and media, speaking at Ad Age’s recent Data Conference. Julie isn’t too worried as there ...

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