Tag Archives: production

The march of the production specialists through ‘de-coupling’ threatens key ad agency revenue stream

The news about Tesco’s appointment of production company TagWorldwide alongside agency Wieden+Kennedy seems to have opened a window on a quiet revolution taking place behind the scenes in adland. The buzz phrase is ‘de-coupling’, which sounds a bit suspect, depending ...

Read More »

The road from ‘we’re an advertising agency’ to ‘we’re integrated’ feels like a fashion rather than a fact

I’ve been reviewing agency websites (and hence propositions) and what began to become a repetitive theme was the notion of integration. It cropped up on the majority of sites I’ve reviewed so far. What struck me was a muddying of ...

Read More »
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.