Tag Archives: premier foods

Is Barclays tip-toeing down the agency-bashing route?

Well it might be, according to a story in Campaign. Apparently Barclays has hired search outfit Oystercatchers to conduct an “an internally focused management consultancy-type project” to review all its 200-odd global agencies as part of a company-wide efficiency drive. ...

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Karmarama wins Hartley’s and Sun-Pat revival task

Ambitious food group Hain Daniels has appointed London agency Karmarama to handle the Hartley’s and Sun-Pat brands it bought from Premier Foods last year. Premier has been unloading some of its many brands as it wrestles with the debt it ...

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Premier Foods doesn’t want a £40,000 ‘investment’ payment from its media agency – it wants £300,000

Last week we asked which UK media agency would bite the bullet and pitch for Premier Foods’ account, resigned by Starcom MediaVest over its astonishing request for an ‘investment’ payment, one we estimated at £40,000. But according to sources in ...

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Branston deal shows the pickle Premier Foods is in

Old food brands don’t die, they just get traded away. The latest to fall under the auctioneer’s hammer is Branston – sweet pickle, but also ketchup, mayonnaise and salad cream – which has been knocked down to Japanese relishes specialist ...

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