Tag Archives: pfizer

Dentsu boss Tim Andree sets out new China strategy

China and Japan aren’t always the best of pals (that’s enough serious political analysis for now) and Japanese marcoms giant Dentsu has therefore found it difficult to expand in its neighbour’s huge market. The traditional Dentsu model, providing absolutely everything ...

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HSBC and Pfizer review global ad agency deals

Giant global bank HSBC has announced it’s reviewing its global ad account worth about $1bn at WPP’s JWT and media buyer GroupM while pharma giant Pfizer has said it’s dumping Interpublic and concentrating its work into WPP, Omnicom and Publicis ...

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StrawberryFrog agency looks for a buyer

Word reaches me that StrawberryFrog, the maverick international advertising network, has hoisted a discreet ‘For Sale’ sign. Whether it will succeed in its objective is open to doubt, as will be seen below. First a little background. StrawberryFrog – curiously ...

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Publicis Groupe to pay $575m for US digital specialist Rosetta Marketing Group

Publicis Groupe is making its third big bet on digital in five years by agreeing to pay $575m for Princeton-based US digital outfit Rosetta Marketing Group. Rosetta, founded in 1998, provides personality-based marketing services (analyzing the different brand choices consumers ...

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Havas performs strongly as David Jones takes the reins as CEO

French-owned marcoms company Havas, now headed by new CEO David Jones, has posted decent first quarter figures with revenue up 9.7 per cent from €329m to €361m and claimed organic growth of 6.8 per cent. The comparative growth rates for ...

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WPP’s Ogilvy & Mather launches new UK digital healthcare operation

The new company Ogilvy Digital Health seems to be a combo of two existing Ogilvy & Mather operations, Ogilvy Healthworld UK and Ogilvy Action. Opinions vary as to whether or not this is just tidying up the furniture or the ...

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