Well there’s a thing. We’ve all known for years that TV is on its way out as an ad medium – but, somehow or other it isn’t. New figures from Nielsen show that TV took 63 per cent of global ...
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The out of home market has seen some radical changes as well as strong growth in recent years. Roy Jeans, CEO of leading UK OOH specialist agency Rapport, explains how and why the industry is changing. Last year IPM (International ...
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Wieden+Kennedy London has produced a new global campaign for Brown-Forman’s Finlandia vodka, featuring work by fashion photographer Pierre Winther. The campaign, called ‘To The Life Less Ordinary,’ majors on outdoor and digital and positions Finlandia as a quirky choice; reflecting ...
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