Tag Archives: oreos

***Here’s a nice new ad from BMW from KBS in New York (can’t be bothered to spell it out) for its new series of electric cars. Well they look great don’t they? But why don’t the car manufacturers cough up ...

Less is more seems to be the current marketing mantra at Unilever with CMO Keith Weed (left) telling an investor conference that he plans to cut agency and production fees to around 20 per cent of the zillions the company ...

The rumour mill says he is, on account of his supposedly less than fulsome references to either in recent analyst calls. Back in March my colleague Stuart Smith reported that Nick Brien, head of McCann Worldgroup, would be on his ...

Pink: it’s the new black. Brands are falling over each other to ‘out’ themselves as fellow travellers in the Lesbian, Bisexual, Gay and Transgender community (hereto after, LBGT). First we had Kraft, with its Gay Pride rainbow cookie (left), posted ...

Kraft shareholders have agreed to buy the name Mondelez for the about-to-be spun off snacks business, incorporating the likes of Cadbury and Oreos among other brands. Here’s the logo (home-produced like the name?), complete with fiddly bits around the edges, ...

By and large, corporate life is no laughing matter. One exception – and a cause of bottomless mirth at that – is the pompous business of corporate name-minting. Latest, in a long line of jokes, is ‘Mondelez International.’ What, you ...

Blimey, how daft is that? New company names never cease to amaze (remember the birth of Diageo). But Kraft has taken the biscuit, or maybe the Oreo, with its choice of Mondelez International (complete with silly accent, it eludes my ...

The ever-popular Irene Rosenfeld, CEO of sprawling food giant Kraft, has everyone guessing again. Her plan to split Kraft into slow-moving US grocery brands and faster-growing confectionery brands, built around the £12bn Cadbury acquisition, raises the question: what’s the point ...

Next month sees the debut of Facebook Studio, a new site on the all-conquering social media network aimed at helping agency creatives be more creative (always welcome) and boosting the network’s already booming ad revenue. “One of the biggest challenges ...