It’s a tough job being a gal these days so Unilver’s Dove and Ogilvy Brazil have produced an online film ‘Real Beauty Sketches’ that compares how women see themselves and how others see them – through the agency of FBI-trained ...
Read More »Here’s what we think about cable companies
Two million or so people seem to think like this anyway, according to YouTube’s viewer tally of ‘The First Honest Cable Company’ from ExtremelyDecentFilms. from a UK perspective all it needs is a grinning Sir Richard Branson, supposedly the customer’s ...
Read More »Copywriter Jon Murray’s new take on dystopia – mobile handsets take over from relationships
Why is it that everyone you see is staring at a handset – whether they’re walking the streets, on a bus or a train? Is the end of the world nigh? Or are they just depressed by the weather and ...
Read More »PETA skins humans for London Fashion Week
PETA (people for the ethical treatment of animals) is welcoming London Fashion Week (which starts on Friday) with this film, ‘Runway Reversal,’ from Ogilvy Beijing (do I spot a Graham Fink influence?) showing the tables being turned on humans as ...
Read More »Just hope your last ten years don’t look like this
Ads these days seem more concerned with telling/teaching us how to live better than selling something (don’t you rather miss those ones?). But it’s valid enough in this new, highly emotional film ‘What will your last ten years look like?’ ...
Read More »Nespresso goes dark and dirty – with no Clooney!
Well this isn’t like George Clooney at all – unless George has had a new lease of life. This is a groovy new online film from McCann Paris and studio Soleil Noir on the theme of ‘One second of emotions.’ ...
Read More »Mercedes in the US polishes up its pre-Super Bowl act with Kate Upton and a wet windscreen
It’s cars all the way at MAA right now after Jerry Judge and Paul Simons put the cat among the pigeons about car ads. We’re also looking forward to lots of metal-pushing petrol head stuff to come in the Super ...
Read More »MMB Boston goes deep in the heart of Texas – for Toyota’s Tundra
Here’s a brilliant online film for Toyota’s Tundra truck from MMB Boston; a kind of mini-Last Picture Show for a Japanese brand that just has to be made in Texas. The writer was creative director Jerry Cronin and the art ...
Read More »Ridley Scott produces polar bears epic for Coke
Funny how Coca-Cola has made polar bears a brand property: maybe, way back, someone in Atlanta decided it needed a winter strategy. Anyway, it’s now produced on online epic featuring said animals, produced by Ridley Scott, David Scott is involved ...
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