Tag Archives: ogilvy

WPP merges Grey Paris into Ogilvy – is a much bigger deal on the cards?

WPP is merging Grey Paris into Ogilvy Paris – both still operating under separate brand names – in what may be the first of many such mergers among the big ad holding companies’ venerable creative networks. The merged agency will ...

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Seifert’s exit leaves question marks over WPP’s Ogilvy

WPP CEO Mark Read has (another) big decision to make – who’s going to succeed John Seifert as worldwide CEO and chairman of Ogilvy? And what kind of agency will it be? Seifert (above) has spent a scarcely believable (by ...

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More agency mergers may be on the cards for WPP although holding company says no major ones planned

Is WPP CEO Mark Read planning more agency mergers? Speaking to investors recently Read, alongside the usual stuff about partnering more with tech companies and the surprising revelation that Google was WPP’s second-biggest client, said the mergers of JWT with ...

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Boots Opticians joins the fashionistas in Ogilvy’s best so far

Somehow or other Boots is still with us on the struggling British high street although it looks urgently in need of a retread. But people still need pharmacies.. Ogilvy took over the reins from Mother a couple of years ago ...

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Ogilvy hits surprise global winners for Ikea catalogue

Ikea’s global strategy of giving local agencies plenty of freedom seems to be paying off all over the world. Here are two very different – but equally good – films, both from Ogilvy agencies in countries that don’t usually hog ...

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