Tag Archives: ogilvy

British Airways centenary ad looks back to a more civil era

British Airways is marketing its centenary this year (the centenary of its many forebears actually, it didn’t become BA until 1974) with an Ogilvy campaign hymning..good old Britain. And flying the flag (a rather more memorable BA campaign than anything ...

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Engine unveils its three new pillars – but is this wise?

Engine, the marcoms group set up by former WCRS founder Peter Scott, announced last year that it was getting rid of agency brands – including WCRS (Scott had departed some time before.) Engine is now owned by US firm Lake ...

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Ogilvy springs a surprise with new global CCO Piyush Pandey

It’s all change at WPP’s Ogilvy this year and now the WPP network has made another bold move by appointing Ogilvy India chairman Piyush Pandey (below) as its new global CCO. Pandey succeeds Tham Khai Meng who left under a ...

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Honorary Mad Mad Jane Maas dies at 86

I see that Madison Avenue pioneer – and pithy commentator on its Mad Men doings – Jane Maas has died at 86. We’ve reported on her various books and observations here and the New York Times gives her the obit ...

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Freeman campaign fails to deliver Xmas for Vodafone

Why don’t we ever like Vodafone ads? Over the years a succession of capable marketing execs and top of the range agencies have had a crack at it and the ads are always – well, not on a par with ...

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WPP’s end of year hiring freeze shows problems of managing diverse group

Much kerfuffle about a memo from WPP financial controller David Barker imposing a hiring freeze on the embattled group’s agencies, hardly a surprise as WPP as battling falling sales and revenues. Apparently WPP was planning to hire about 2,000 people ...

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