Andy Main’s Ogilvy has raided his old employer Deloitte Digital for a new ECD for CX operation Ogilvy Experience, Kaleeta McDade. McDade was Deloitte’s group experience director at its studios in the US and India. She has also held senior ...
Read More »Global CCO musical chairs: now FCB’s Liz Taylor is going back to Ogilvy
There seems to be a round of musical chairs currently in the ranks of big creative agencies: last week Chaka Sobhani replaced Liz Taylor as global CCO of Publicis-owned Leo Burnett. What had happened to Ms Taylor (below), there for ...
Read More »British Airways tiptoes back into the air with Ogilvy
British Airways is saddling up for a (hoped-for) return to the air with its first post-pandemic campaign. “We all have something that makes us fly,” it says, “for us it’s you.” Well, yes. From WPP’s Team Horizon headed by Ogilvy, ...
Read More »WPP’s Ogilvy wins global Absolut business
New Ogilvy CEO Andy Main’s team have landed a pretty big one: global lead agency for Swedish vodka brand Absolut. Absolut, now majoring on sustainability, is known for its advertising, latterly much of it through BBH, working at various times ...
Read More »Zippo returns to Ogilvy – can they follow in the great founder’s footsteps?
Here’s a blast from the past in the present: Ogilvy has wom Zippo, the iconic American lighter that no self-respecting private eye – or, indeed, GI – would be seen without. Cigarette lighters are not usually the subject of major ...
Read More »Paul Simons: why Andy Main’s switch to Ogilvy signals a change of course for ocean-going agencies
The late Paul Simons was a former chairman and CEO of Ogilvy London. Here’s his take (from July) on new Ogilvy global boss Andy Main. The news about Andy Main (below) being seduced by WPP to leave Deloitte’s and take ...
Read More »Paul Simons: is the new marketing model upstream consultants and downstream ad agencies?
Here’s another piece (topical still, from earlier this year) by MAA’s Paul Simons who sadly died earlier this week. Paul was a previous chairman and CEO of Ogilvy UK. Sir Martin Sorrel said, “There are very significant opportunities for a ...
Read More »Ogilvy’s Andy Main lures Devika Bulchandani from McCann in first big move
New Ogilvy CEO Andy Main, hired from Deloitte Digital, has made his first big move, bringing in Devika Bulchandani from McCann as North America CEO and global chairwoman of advertising – whatever that means. Maybe that she knows more about ...
Read More »More trouble at Grey London as CEO in limbo – is a WPP merger with Ogilvy coming nearer?
Grey London has been anything but grey in recent years, with seemingly countless comings and goings. Not that long ago Grey in New York and London (and very possibly Poland, of which more anon) was the jewel in Grey’s creative ...
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