Tag Archives: ogilvy

Here’s another piece (topical still, from earlier this year) by MAA’s Paul Simons who sadly died earlier this week. Paul was a previous chairman and CEO of Ogilvy UK. Sir Martin Sorrel said, “There are very significant opportunities for a ...

New Ogilvy CEO Andy Main, hired from Deloitte Digital, has made his first big move, bringing in Devika Bulchandani from McCann as North America CEO and global chairwoman of advertising – whatever that means. Maybe that she knows more about ...

Grey London has been anything but grey in recent years, with seemingly countless comings and goings. Not that long ago Grey in New York and London (and very possibly Poland, of which more anon) was the jewel in Grey’s creative ...

WPP is merging Grey Paris into Ogilvy Paris – both still operating under separate brand names – in what may be the first of many such mergers among the big ad holding companies’ venerable creative networks. The merged agency will ...

Ogilvy is, or was, the biggest agency in WPP’s creative line-up and for WPP CEO Mark Read to achieve his promised “creative transformation” needs to be firing on all cylinders. Its new global CEO to replace long-serving John Seifert (41 ...

WPP CEO Mark Read has (another) big decision to make – who’s going to succeed John Seifert as worldwide CEO and chairman of Ogilvy? And what kind of agency will it be? Seifert (above) has spent a scarcely believable (by ...

Is WPP CEO Mark Read planning more agency mergers? Speaking to investors recently Read, alongside the usual stuff about partnering more with tech companies and the surprising revelation that Google was WPP’s second-biggest client, said the mergers of JWT with ...

Somehow or other Boots is still with us on the struggling British high street although it looks urgently in need of a retread. But people still need pharmacies.. Ogilvy took over the reins from Mother a couple of years ago ...

Ikea’s global strategy of giving local agencies plenty of freedom seems to be paying off all over the world. Here are two very different – but equally good – films, both from Ogilvy agencies in countries that don’t usually hog ...