Twitter finally seems to be breaking through as a marketing medium – how could it not with all that free publicity courtesy of Trump – and now it’s set to make a big impact in London with a campaign on ...
Read More »Victoria Beckham and London Fashion Week hit Piccadilly
Is this Victoria Beckham as you’ve never seen her before? The fashion designer is making her debut at London Fashion Week, her tenth year in the fashion business, celebrated with these striking images by photographer Juergen Teller on London’s iconic ...
Read More »Ocean Outdoor ties up live coverage deal with Wimbledon
Ocean Outdoor has agreed a partnership with the All England Lawn Tennis Club which will see highlights from Wimbledon shown across Ocean’s full motion large format screen portfolio. Ocean will also broadcast both women’s and men’s Wimbledon Finals matches live ...
Read More »Global out of home industry must make planning and buying easier say industry leaders
To Sorrento where over 400 delegates from the global Out of Home industry are gathered at the 59th FEPE International Congress to discuss the medium and its challenges. On the face of it most plants in the OOH garden are ...
Read More »Go-go Ocean Outdoor buys Scotland’s Forrest for £32m
Digital Out of Home pioneer Ocean Outdoor has bought Glasgow-based Forrest Media, one of the biggest OOH companies in Scotland for an enterprise value of £32m. This is Ocean’s first major deal since being bought by acquisition vehicle Ocelot Partners ...
Read More »Ocean’s super billboards turned on at Piccadilly Circus
The famous billboards at London’s Piccadilly Circus have been turned back on, courtesy of outdoor contractor Ocean Outdoor. Three of six spaces are now up for auction and the digital screens can recognise your car and target ads at you. ...
Read More »Ocean Outdoor buys Midlands rival Signature
Ocean Outdoor has significantly strengthened its position in Birmingham and the West Midlands with the acquisition of premium large format poster firm Signature Outdoor for a reported £15m. Signature’s co-founders, Gerry Bew and Steve George will join Ocean’s executive team, ...
Read More »Gregory’s appointment as new Exterion CEO opens the door to possible deal for UK indie Ocean Outdoor
Exterion Media, the new name for CBS Outdoor outside its home territory of the US, has appointed former Telefonica boss Shaun Gregory (left) as its new CEO. Which is intriguing for a number of reasons, not least because Gregory was ...
Read More »UK’s Ocean Outdoor wins Hollywood naming battle over ‘Two Towers’ London digital sites
UK digital outdoor company Ocean Outdoor has seen off some high-powered Hollywood lawyers in a bizarre dispute over two of its big London sites – Two Towers West on the busy A4 road (which takes traffic to and from Heathrow ...
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